The Service
ICUE is a mobile phone-based service that allows you to download, read and store up to 400 books on your phone.

Users subscribe to the service by texting ICUE to 64888. In return, they are provided with access to a WAP-based book store – the mobile equivalent of a web-based book store. From here, it is possible to purchase entire books or, for some titles, extracts and first chapters, which can be read before deciding to purchase the whole text. Prices vary, but the typical cost is under £5.

ICUE has several options for displaying text. The standard setting uses a system called a tachistoscope, whereby words appear automatically on the screen – either one at a time or in phrases – at a speed and size that the user can control. The tachistoscope is a well-established technique that has been used for years to help people improve the speed and accuracy of their comprehension.
HOME >