Marketing

Mobile Marketing Experts

WHO?
the leading provider of mobile marketing services to the publishing industry and has been distributing book content to mobile for the past three years.

HOW?
We extend your marketing strategy to reach readers’ mobiles. Our technology enables a powerful, permission-based interaction between publishers and their audience.

WHY?
In today’s world, consumers want relevance and advertisers want a targeted approach. ICUE helps publishers to sell more books using a combination of context, location and demographics. We offer a cost-effective, interactive marketing service delivering some of the best ROI available.

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Learning

Learn how to read’
Enter by selecting the icon from your phone’s application menu. The logo will appear on your screen followed by the menu screen. Using this menu you can find a demonstration on how to read. Including how to play books, rewind, fast forward, pause, skip sentences and paragraphs, and control the speed of reading. You’ll also find a folder where any books you buy will be stored.

Crime thrillers to fairy tales – buying a book
To buy a book select the store option in the tool bar on your phone that will take you to a WAP site. All the books available to buy are listed by author, genre and title. Downloading a book takes just seconds, and you can start reading immediately.

Books are generally cheaper than hard copy versions. And the cost is simply charged to your mobile phone account.

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What’s it About?

Imagine being able to store hundreds of books on your mobile phone so that you can read them whenever, or wherever, you want.

ICUE is a new service that combines cutting-edge mobile technology with the latest research into reading techniques to provide you with the perfect way to read anything from books to newspapers and reports to emails – all on your mobile phone screen.

You can select the text to appear one word at a time, in phrases, or to flow across the screen from right to left. Either way, the text appears automatically – at a size and speed that you determine.

That means no more endless scrolling down the page. And no more squinting at small text.

You can download ICUE and any of the hundreds of books available to buy using your mobile phone.

To find out more, click on any of the menu options above.

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